Baby Go Dewy is an LA-based beauty startup pioneering "skin realism" for Gen Z through barrier-first skincare and playful, skin-friendly makeup. As Senior Brand Designer, I led the brand's visual identity and packaging design, bringing their "Dew It Your Way" mission to life with a clean, minimalist aesthetic. Beyond the core product design, I also developed their digital strategy and pitch materials, helping position the brand for rapid retail expansion and their Sephora Accelerate presentation.